Shannon Schroeder has taken over the spot that was Hoarder’s Paradise, 101 N. Vermilion St., at the northeast corner of Vermilion and North streets downtown across from Temple Plaza.
Schroeder had a booth at the former Hoarder’s Paradise and when Justin Taylor started talking about selling
out his business, Schroeder said she couldn’t pass up this chance to have her own business.
Schroeder started operating the antiques and vintage resale shop a few weeks ago.
A grand opening for Charlotte’s Daughter will be Saturday. There will be sales and discounts.
Schroeder said opening her own business is
“scary and exciting.” But having so much feedback from the public so far, especially being welcomed downtown and with the other antiques specialty shops,
has been wonderful, she said.
“It’s a good time to be doing this,” Schroeder said. “It’s a good time for Danville.”
Schroeder said her husband, Bryan, and her family are supportive.
Her 14-year-old daughter, Nelle, took an interest early on in Charlotte’s buying and selling antiques. Schroeder said she started learning more about why her mother found some of the antique items so interesting by reading the history on some of the tags on her mother’s items.
Schroeder also took on her mother’s same bid number at
local auctions. That’s where people recognized her as “Charlotte’s Daughter” and how the name of the business came about.
“It fits. It really suits us,” she said smiling.
Charlotte’s Daughter features three levels of “treasures” for people to hunt through, Schroeder said.
On the main level, there is vintage furniture, including unique chairs, rocking chairs, desks, shelving and dressers. There is a “man cave” area including old tools,
belt buckles, beer signs and Budweiser items and military and sports memorabilia.
There is a media center of records, CDs, movies, games and children’s items on the upper level.
The shop also has about 10 other vendors selling various items downstairs, including dolls, patriotic items,
lamps, dishes, baby shower gift baskets, wooden cat figures and toys.
There are little bells, glass jars, fairy garden items, jewelry, pocket knives, tins, cookie jars, tea kettles, Christmas items, framed art, rooster items, an old typewriter, angel figurines, political pins, other home
decor and a variety of other items.
Schroeder estimates that about a third of her customers are coming in from outside of Danville.
“This is a destination,” she said, adding that more people, including from Champaign, are hearing about the shopping and other things to do in Danville.
One customer earlier this week was rural Danville resident Sue Wallin. She said she was just looking for anything. She likes visiting the antiques shops in the
For information about Charlotte’s Daughter, visit its Facebook page. A website also is under construction.